Texas Instruments, digital video software development kit

TI's New DaVinci(tm) Technology Development Kit Simplifies Design Effort for

News Release from: Texas Instruments
08/06/2006

Unprecedented Tools Radically Improve Software Integration and System
Visibility

Continuing to streamline the creation of innovative
digital video systems, Texas Instruments (NYSE: TXN) (TI) today announced a
new digital video software development kit based on DaVinci(tm) technology.
The new software development kit incorporates exceptional software
integration and system visibility technology to integrate and tune complex
systems quickly and efficiently.

System designers will use the software development kit to have even greater
access to TI's DaVinci technology, the industry's most powerful combination
of video hardware and software. The new kit includes the eXpressDSP(tm)
Configuration Kit, TMS320DM644x SoC Analyzer based on eXpressDSP Data
Visualization Technology and MontaVista's Linux to help reduce the
application development cycle from months to weeks. Developers will use the
kit to create and tune optimized IP-set top boxes, video phones, video
security systems and other advanced digital video applications.

"To create our smart surveillance camera reference design, we took advantage
of TI's new software development kit and DaVinci technology to achieve
optimum system performance and simultaneously shaved more than three months
off of our expected development time," said Upendra Patel, chief technology
officer, eInfochips. "The complete package consisting of multimedia codecs,
MontaVista Linux and framework components with DaVinci technology enables us
to deliver high performance and feature-rich solutions addressing the needs
of target market segments."

New capabilities streamline video system development
The eXpressDSP(tm) Configuration Kit, included in the new software
development kit, allows system integrators to integrate discrete software
modules and combine them into a single executable output for the system,
avoiding months of tedious manual integration. By making it possible to
easily create custom bundles of codecs for specific applications, the
configuration kit makes it simple to reuse code and gives developers time to
focus their engineering efforts on adding features and value to their
products. The configuration kit integrates TI's video, imaging, speech and
audio codecs, custom codecs that comply with TI's eXpressDSP(tm) Digital
Media (xDM) algorithm standard, TI's codec engine framework, DSP/BIOS(tm)
real-time kernel and TI's DSP/BIOS Link inter-processor communication
technology.

The unparalleled DM644x SoC Analyzer in the software development kit is the
first single tool to provide complete system visibility, enabling developers
to identify bottlenecks that were previously impossible to identify. The
minimally invasive tool aids in analyzing and identifying problems by
capturing and graphically displaying system interaction, load distribution,
bottlenecks in data throughput and other types of behavior. As the tasks run
on both the DSP and ARM cores of the TMS320DM644x processors the analyzer
captures and displays the data on a single timeline providing a complete
system view of the application, eliminating the tedious process of manually
collecting and comparing data on each core before optimization begins.

Finally, the software development kit also helps developers reduce system
test time with a robust, digital-video optimized Linux OS offering for the
DaVinci technology-based DM644x processors. The platform includes a proven,
system-tested Linux board support package from MontaVista(tm) that has been
optimized for video applications. Developers using the platform will license
and receive support for the MontaVista kernel and DevRocket integrated
development environment directly from TI, which will give them access to the
industry's vast store of Linux-based resources.

"The new software development kit demonstrates how TI's DaVinci technology
continues to simplify digital video and enable innovation," said Greg Mar,
DSP SoC platform manager, TI. "Developers can leverage DaVinci technology -
the right combination of processors, software, support and development tools
to quickly build highly differentiated digital video systems."

Pricing and availability
The digital video software development kit based on DaVinci technology will
be available from TI in 3Q 2006. The TMDSSDK6446-L platform, with
introductory pricing at $6,995, includes the tools and features discussed in
this release and addresses the needs of developers who are already invested
in TI development tools. For those undertaking new DaVinci technology
designs, the TMDSSDK6446-3L, with introductory pricing at $10,995, also
includes an emulator and the Code Composer Studio(tm) Integrated Development
Environment, version 3.2, in addition to the tools and features discussed in
the release. The software development kit requires a target platform for the
DM644x processors. Options for the target platform include the digital video
evaluation module (DVEVM) or platforms from TI third parties. For more
information and to find about DaVinci Technology Technical Seminars in your
area, see www.thedavincieffect.com.